Books
Ray has authored and contributed to books on franchising, entrepreneurship, and leadership. Each title reflects decades of experience in building global brands and mentoring the next generation of entrepreneurs.
YOU’RE NOT LISTENING TO ME: Learn to Communicate Better by Improving the Listening Side
A guide to improving leadership and relationships by strengthening listening skills.
Put a Little JJ In Your Life
A personal reflection on lessons learned from family and business relationships, centered on character and leadership.
Selling Today
Practical sales strategies and techniques to help business owners and professionals close more deals in competitive markets.
The Challenge: Become a Better Person
Encourages readers to pursue personal growth, integrity, and leadership in both life and business.
Do you have IT?
Helps readers identify whether they have the drive, mindset, and resilience it takes to succeed as an entrepreneur.



